Posted by Capgemini SE is a French multinational corporation that provides consulting, technology, professional, and outsourcing services. It is headquartered in Paris, France. Capgemini has over 270,000 employees in over 50 countries, of whom nearly 120,000 are in India.
Campaign Management
Job Description
Ability to have participate and contribute on campaign planning, campaign management and operations.
Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices.
Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
Effectively collaborate with colleagues and CRM/Demand Generation Operations.
Develop and maintain long-term data strategy and work in tandem with stakeholders.
Maintain database integrity and synchronization of marketing systems.
Primary Skills
Create reports leveraging Salesforce and Pardot.
Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
Secondary Skills
Define and implement new marketing automation methodologies that will maximize efficiency.
Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites.