Posted by Cummins We provide global opportunities to develop your career, make your community a better place and work with today’s most innovative thinkers to solve the world’s toughest problems.
Marketing Communications Executive / Specialist – United Kingdom
Job Description:
As a talented Marketing Specialist, you will have the opportunity work in a diverse, multi-cultural and innovative space and interact directly with our customers, build relationships and develop high tech solutions that will fuel your advanced career skill set. You will promote our range of high-performance engines, generator sets and aftermarket products.
In close collaboration with senior stakeholders across our European distribution business, you will develop creative and exciting solutions to increase our product brand awareness, drive customer engagement and ensure continued growth of the business.
This is a hybrid role opportunity where you will work from your home/office and/or our site in Wellingborough.
Partner with Cummins business leaders and key stakeholders to develop and execute key marketing programmes, targeted by market segment and region.
Create engaging marketing collateral that is bespoke to the needs of regional stakeholders, including the translation of content, using global marketing campaign themes.
Develop PR campaigns to increase visibility and coverage, building good working relationships with Cummins agencies and local trade publications to ensure maximum exposure is achieved for each campaign.
Promote the Cummins Brand, understanding how global brand standards apply across a wide range of assets and media to ensure consistent representation of the Cummins brand throughout Europe.
Create digital marketing campaigns using the marketing email automation tool to identify and target regional customer sales opportunities