Posted by Barclays Bank PLC. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register number: 122702). Barclays Bank PLC subscribes to the Lending Code which is monitored and enforced by the Lending Standards Board. Further details can be found at www.lendingstandardsboard.org.uk.
Targeting Analyst
Job Description:
Supporting the Senior Personalisation Strategist to deliver the personalisation and optimisation agenda, for product areas; driving continuous, measurable improvement
Working collaboratively with stakeholders from across the business to maintain and improve existing functionality and support project teams in testing and deployment of new tools
Providing SME support to the Personalisation team for all elements of SAS Ad Server set up, translating business objectives into deliverables that drive commercial benefit
You’ll be a champion within the Personalisation team for all things relating to SAS Ad Server to effect best practices
You’ll be responsible for the development and ongoing management of targeting set up in SAS Ad Server
Experience of working in Targeting/Contact Management functions, including knowledge of customer contact rules
Good knowledge of online targeting concepts, including data led, behavioural, A/B/Multi Variant testing activities
The ability to quickly assimilate and understand the scope and objectives of complex initiatives
Proficient in the use of standard MS tools; including Excel, PowerPoint, Word. Additional experience of using Adobe Analytics (or similar) and understanding of database analysis
Experience of working in Targeting/Contact Management functions, including knowledge of customer contact rules
Good knowledge of online targeting concepts, including data led, behavioural, A/B/Multi Variant testing activities
Strong analytical skills, with a bias towards problem solving and ability to challenge the status quo to drive beneficial change
The ability to quickly assimilate and understand the scope and objectives of complex initiatives