Barclays plc is a British multinational investment bank and financial services company, headquartered in London, England. Apart from investment banking, Barclays is organised into four core businesses: personal banking, corporate banking, wealth management, and investment management.
Marketing Content and Positioning Analyst
The Marketing Content and Positioning Analyst is responsible for facilitating the approval of digital acquisition marketing materials.
·Responsible for facilitating the approval of all digital acquisition marketing materials and moving creative through the approval process with stakeholders.
·Responsible for creating and maintaining a repository for all approved digital marketing creative that can be accessed by key stakeholders.
·Responsible for creating and maintaining a repository of all approved marketing language for our card products that can be accessed by key stakeholders.
·Responsible for periodic review of current product positioning to ensure it is optimized and that it clearly communicates the benefits of the card in simple, clear and plain language.
·Periodically review competitor marketing to determine trends and where our marketing can be enhanced.
·As needed, work with our Marketing Insights group to conduct message testing research with both prospects and existing customers.
·Hold table reviews with legal and compliance to gain approval for new creative and/or positioning and distribute to all stakeholders.
·Support the digital acquisition team by leading any creative audits from internal and external auditors.
What we’re looking for:
·Bachelor’s degree required (Business related field)
·1 year of experience with Microsoft Office suite
·1 year of experience writing marketing copy
Skills that will help you in the role:
·Strong communication skills
·Demonstrated leadership ability
·Strong decision-making and judgment. The ability to have independent judgment and challenge the status quo is required. Balancing marketing message, simplicity, and partner opinions requires independent thought, ability to overcome objections, and a values-based decision approach.